MY DREAM’S BIRD

My Dream’s Bird is absolutely my own
 We can’t live in this world without dreams
   From childhood to gray days
   Dreams come and dreams go 
Sometimes it’s daydream, sometime nightmare with tremendous shocking , yet I play with these unrealistic games,
Never getting any fruitful solution
Running into the darkened mist .

Let fly in the sky your dream bird 
Don’t captivate your small desires in your secret chamber, don’t afraid of walking through the dark forest or deep sea ,
Or climbing at peak of high mountain
Always be firm and steady in your journey
Whatever the consequence it’s , So don’t stop to enjoy dreams as life is too much uncertain why do you not enjoy it.

SAVE ME, MOTHER!

Oh , My mind , Let plunging into the deep Ocean by the name of Kali. She is the Mistress of this eternal Universe and also our beloved guide , helping us in all our activities , in our dream , in our pain and suffering , in our allduties and responsibilities likewatchtower always directing us to reach safely towards purification and illuminating world .

Mother ! I have been killing my golden time of life playing withDolls, and havingabsented fromnot doing your work , how could I reach to you ? Tell me , Mother . I’m am sinking into my own digging waterbody by mistaking . And have spent my times and energies to enjoy instant access of pleasure.

 Mistakenly I have been chased after impured and untrue means . Let you come to me to rescue from this muddy waters of falsehood, as It has been mesmerizing me . My toe to head are wrapped up in muds. I am like a drawning boat in the middle of tormented and dreadful waves , having no helmsman to
guide me.

  I am drifting helplessly like a straw . As I have been  tremendously wounded and my soul shivering for uncertainty. Hence, no one will come to save me but you. Oh my Mother! Please stretch your hands to save a sinking man who is waiting for you.

MY PATH HAS GONE TO YOU

The greatest friend of truth is Time, her greatest enemy is Prejudice, and her constant companion is Humility.” – C C Colton

YOURS AND MY PATH

We think that ours journey towards life are straight, And trouble – free , Not a single stuff and clumsiness might not hinder us from our Fest . But Is it true ? This is a question of general mob who has no backing of power like chief minister’s nephew .

It’s not life where you never you face any deep forest of clouds in your path? Or a dreadful night! Life is a playing field where we play a short term game , May be you have succeeded by your skilled, or not !

Perhaps I couldn’t , but trying utmost in this short span of life, having lost or gain, no shy . If you start your journey towards light , have to cross so many red and black seas , forests and peaks of the mountains , Even long long desert – may it be , “Gobi Sahara”or run of Cocch, the endless desert.

you have to cross a long way to achieve the immortal vibrant light of Gods . May it be a play or Lila? We ought to not what it is ? But each and everyone must play on in Winter or in the dark rainy night with”Him” , Never become wearied and exhausted in this race , As it’s your life’s play.

I have put you in my heart with gourding and fencing, None can reach there except my beloved , No one can able to snatch you from my deep and sensational eyes And heart as I see you in my inner eye like a torch light , When I finished my all fight through the path of dreadful night.

You have gifted me all your love and light , day and night I never miss you as you and me are one . You are my unknown world, silent night , the star of the night and the Sun of the day .

you are my melodies and hymn . I used to draw your picture since time immemorial , you walk through my path in sorrows and Joy , I am wrapped in you , so never fall from the Sky.

আমার এ পথ গেছে বেঁকে তোমার পানে

ক্ষুদ্র এ জীবন , অনিশ্চিত যাত্রা পথ হেসে খেলে ভালবেসে ভরে নাও প্রাণ , হার জিতে হয়ো না বিবশ । গভীর অরণ্য মাঝে শ্বাপদ – সঙ্কুল পথে দিতে হবে পাড়ি, অদম্য শক্তি ও লক্ষ্য পথে অবিচল থেকে যাত্রা কর মুক্তির স্বর্গ – মায়াময় অমরাবতী । শুরু হবে সে খেলা তোমাতে আমাতে , বরষার দিন কিম্বা রৌদ্র-স্নাত শুচি শুভ্র অলস বেলাতে। চোখ মেলে চাও আকাশের পানে , রঙ তুলি দিয়ে কি আঁকো মনেতে ! জীবন যুদ্ধে হয়ো না বিবশ। দিতে হবে পাড়ি ওই দূরে দেখ অমরাবতী

আমি তোমার হৃদয় তুলিয়া নিয়েছি আপন করে, দিবস রজনী প্রাণপনে বাঁধি তোমার হৃদয় আমার হৃদয়ে ,নীরবে কাটায় রাতের আঁধারে , বাঁধভাঙা আলো বারবার সাধি , তুমি তোমার হৃদয় তুলিয়া দিয়েছ উজাড় করে । রাত্রি ভোরে।

তুমিই আমার অজানা পৃথিবী নীরব রাতি , রাতের তারা দিনের রবি , বহুকাল ধরে এঁকেছি আমি তোমার ছবি , নয়ন রেখে আমার পানে – পথ হেঁটে যাও গন্ধে ও গানে , চিরকাল তুমি মোর বুকে রবে ও দরদি সাথি ।।

এখানেই আছে স্বর্গ নরক – নহে নহে বহুদূর , ঘুমে জাগরণে অথবা স্বপনে হেসে খেলে যাও পিছে নাহি চাও , দুখে আর সুখে জীবনে মরণে , পাখি হয়ে ওড়ো আকাশে বাতাসে, জোর করে লও প্রাণ মন ভরে হৃদয় সুখ , বাজাও বাঁশরি নিশীথ রাত্রি সময় হয়েছে আলোর যাত্রী – ওই শোনা যায় রিমঝিম সুরে পায়ের নূপুর ।।

LET THE WORLD GROWS EVERYDAY

Dr. Sushil Rudra

I desire to live in this world, it’s my sweet home. Never I want this world to be a very small like seed or a fruit, Amloki . I want a world which would spread peace and harmony, Certainly I would get found my world.

Oh my world, please extent yourself, expand unto Brahma and the whole Universe , spread up to endless sky or the entire spaces, near and far . Let My world be eternal, endless and beyond geographical , World!

Oh my dear World, don’t be contracted, nor hopeless, or narrow hearted , and me, rather being small and more smaller would wrap you and hug you with utmost care.Journey Never stop

You become big and I stay small like your obedient child , only for looking into your magistry I would be very soft like a bunch of silk – very soft and formless , if I get a little alert , being rolled up like a Murshidabad silk ,try to enter into the circle of the ring with a gentle coursey .

The World Is Very Big, It Can Not Be Small like Pond. It’s so old that never been lost.

OH , MY COMPANION , COME  : DR. SUSHIL RUDRA

Oh my companion of joy and sorrow , the wind is blowing in my life , Let come to me for traveling another world where there’s no pain and suffering, no betraying , no unemployment , and no corruption like here .Space

The wind is blowing, the wind of outing for any beautiful places with my friends – tell to the trees, let come to outing with me. Let talk to the path that I might  return at late night , don’t wait for me , but keep shutting off thdoor.

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You can sing a song for your  remote friends , but that song will be mingled with the drops of the dews in the space . You are to be carried out lots of fairy  tales , – but whom do you tell it ? Whose are your listeners? Before lying down on the bed the people are being absorbed in deep sleep ; beasts and birds are also in out of consciousness, probably they’re in their nest resting to gain the energies for the next expedition.                                                               Even the moon  and the  stars are not in awakened state. Thus we have wasted a massive times throughout our life. Oh  companion of sorrow and delight of my Life, Let’s go to another world of merriment, where the moon and stars, are always ready to welcome.

WHEN WORDS ARE ATOMS

WORDS after words are woven in fine to making an ornament for surrender in love , Might be a peaceful life.

Words build a strong Mansion where we live in , Words are source of Power, love and peace.

Words can create a long road , which is loyal to us like a legal deed. We need words in struggle to reach the goal of life.

Words are sometime immens’ly mysterious like dark tunnels, Never end its journey to destination.

We can’t keep words ever ultimately due to lack of power and confidence . So we never allow words to make a Dreamland .

In childhood days I dreamt of the entire skies where stars and planets gave me words for sheltering.

Its colourful beds wrap up with warm huggings , but it didn’t keep its words to make me vibrant  anymore I hoped .

Words are the voice of Lord if it comes from the core of heart, and from the soul.

It’s mantras of the sages are a kind of sagas which by listening heartily can transform our lives into peace.

But it’s very unstable as it buzzles out not alarming . Love words as your siblings, play with them.

If you dance day and night in pain and gain, but never try to make it friend in the rain and gain.

Words are atoms , They are from ” One “ , And ” One ” derives in many and many more . It takes sometimes a outer surface.

A cover like the outer surface of tortoise. It has no deep and sound significance, butif it’sunfoldeda vibrant light turns you dumb in the fight .

After an unwanted shivering like initial jet-jerking you will reach out to the midst of the galaxy, That world is not like this Earth,That’s a world of merriment.

Neither any useless mess nor any rough and tough game to make you worried or fix . These are the places for your renunciation. So Crack it.

You become enriched with its charming love. Here the wordsaresweetand the sky is like a sea having riffling with an aggressive mood and if you’re a true pilot, let go on a eternal voyages.

SHIULI AND AUTUMN

Shiuli, the flowers of Autumn moves me into a nostalgia. I suddenly jumped out at the long long past where there was a Shiuli tree at the far end corner of our ancestral home . Still I reach there when Autumn comes.

At every dawn woking up, I used to run to collect the flowers which dropped down on the ground surrounding the tree so that no one comes before me . And takes it up , still I feel the sounds of the dew, and also the sounds of falling Shiuli flowers on the ground of our garden in every Autumn.

Even more prominently I listen the sound of the dew now , A strange and pure smell captivating me and alerting about the presence of Durgama.

Her presence wipes out all the pains , sorrows of clouds of the moments. Broken all the isolation , discrimination and remoteness . Her presence spreads a lot of vibrant lights in our lives . We become enlightened , become free like a caged birds when they uncaged and fly in the sky.

I love to fly from hills to dessert at day and night with my wings. I won’t to be encaged in this narrow, restricted rooms with the unhealthy atmosphere. I want to fly, I want to make a room in the sky.

I feel it more and more in my heart when goddess Durga returns to her parent’s house with her siblings. Removing all the clouds of pain and suffering , spreading all her blessings . She comes here to remove the disease – pandemic with her divine light , Might we get peace and insight .

I don’t know why I again and again get absorbed in those greeny days. obviously, all those golden days were my long past Autumn.

My childhood days were colourful, and spontaneous . I was a school boy, who had to face a tedious school going. Wolking from home about three four km. There was river in between my home and school . we have to cross over this river by boat. In rainy season, the river turns horrible with massive refflings. More lot of home tasks, and exams, our journey of botheration lastly stopped with the dew fall and with the mesmerising scent of the Shiuli, and coming of Gauri Ma, Which I still feel in heart heart.a breath and in the Sky.

শিউলি ফুলের সুবাস জড়িয়ে তুমি

এখন শরৎ । – শিশিরের শব্দের মত শিউলি ফুলের সুবাস জড়িয়ে ধরে আমাকে সেই ফেলে আসা দিনের মতো আষ্টেপৃষ্টে । আমার ছেলেবেলার ফেলে আসা দিনগুলো প্রতি মূহুর্তের সঙ্গী হয়ে ছায়ার মতো ঘিরে ধরে আমাকে , আমি যেদিকে যাই , সেও চলে আমার পাশে পাশে , আমি নীরব হলে সেও নীরব হয়ে থাকে , অপেক্ষা করে আমার চারপাশে । নীরবে , নিঃশব্দে দেশি-বিদেশি ফুলের সৌরভ নিয়ে ভরিয়ে দিতে চায় , আমিও ভেসে ভেসে পৌঁছে যায় অবগাহন করার সুখ শান্তির আশায়।তারা আসে বাতাসে ছড়িয়ে দিয়ে ভোরের সৌরভ , শিউলির সুবাস , আগমনীর রঙ ও রাংতার সুন্দর আবেশ নিয়ে , – সব রোগ ভোগ দুঃখ কষ্ট মহামারী কে দূরে নিক্ষেপ করে সপাটে , খেদিয়ে দেয় সাত সমুদ্রের তীরে , ওপারে ।মায়ের আগমনে ধরিত্রী হয়ে ওঠে সুন্দর। মধুময় । নব নব সংগীতে ভরে ওঠে প্রাণ । রুপোলি চাঁদের আলোয় গোটা আকাশ কখন যে জায়গা জুড়ে বসে আমার হৃদয় মাঝে আমারই মনের অগোচরে , আমি বুঝতেই পারি না, এই শারদ সকালে এক ঝুড়ি সুবাস জড়িয়ে তার পরশে অনুভব করি আমার শৈশবের ফেলে আসা দিনগুলোকে ।

এখনো আমি আমার শৈশবে ফিরে যাই , আর ফিরে গিয়ে অনুভব করি এখনও যেন কাশফুলের কোমল পুচ্ছ গুলো হাওয়ায় দুলে ওঠে , মৃন্ময়ী মা আগের মতোই চিন্ময়ী হয়ে ওঠে , বাতাসে ভেসে আসে আগমনীর সুর সেই আগের মতই , ঢাকের বাজনাও সেই আগের মতই রোমাঞ্চকর মনে হয় । সব দুঃখ প্রশমিত হয় এক মূহুর্তে , আমার অগোচরে পৃথিবী আলোয় আলোকিত হয়ে যায় , সব ঝড় যায় থেমে মা গৌরী এলে ।

I DREAM I WANT  TO  LIVE

Don’t try to live forever. You will not succeed.” — G. B . Shaw

Life of a common people like us is  not bed of roses. We have the right to dream for a better world , but the path is full of hurdles. In this poem this struggling journey is depicted. – Dr. Sushil Rudra ——————————————-

It’s drizzling raining with thunder storms touching me by its cooling sensation, I am wetted with it furious hugging, My bones, my blood and my soul too . The masculine blows like an angry giant shivering and shouting loudly , which touching me , my skin and wounds me , wrapped with black clouds. What a surprise ! A white gascious substance coming out from my eyes and uncertain dreams showering like rain without any conscious , So , I , engage in pudding the holes .

I am trying to collect the small pieces of paper and making a boat , Probably, a holy spiritual man sails away for a remote kingdom . The sink of bathroom has filled in water . I’m then early age, My beloved mother shut off the sink quickly with rebuking me ; Noya hurt the Night with full swing and energy, as if it stinks out.

The Tsunami is live in deep blue sea , nobody survive , I am standing at the end of the Titanic , alone , No friend with me . I’m alone there, Alone — Going to the deepest sea . The big ice pieces cover me from the poisonous sharpen teeths of Sharks , But I am undone to save Noya from this dreadful situation , May God save her for ever.

I’m as good as dead waiting in the dream world for love and happiness and to hug . So I start for an unknown world where I can get security to live in peace.

Bengali Version:

বাঁচতে চাই আমি তোমার ইশারায় – সুশীল রুদ্র

বৃষ্টি পড়ছে , আর ভিজিয়ে দিচ্ছে উলঙ্গ প্রকৃতির নরম নীল দেহটাকে , গোঁ গোঁ আওয়াজ করে রাগী মাতাল হাতির দলের মতো বিক্ষোভে উত্তাল বাতাস রাতভোর দাঙ্গায় মদমত্ত , বিভোর ; দুর্বৃত্তরা কখনো ক্লান্ত হয় না। কখনো মমতায় হয়না আবিষ্ট। হঠাৎই বিদ্যুৎ স্পৃষ্ট করে গেল আমার সুচিকন চামড়া, চামড়ার অভ্যন্তরে থাকা রক্ত মজ্জা শিরা উপ -শিরা , নেমে এলো মিশকালো এক প্রকাণ্ড মেঘের দল , কেন জানি না , আমার দুচোখ ভরে বেড়িয়ে এলো সাদা সাদা বিষন্ন ভাপ , হঠাৎই অপ্রত্যাশিত স্বপ্নগুলো বর্ষন ধারায় ঝরে পড়তে লাগলো, আর আমি অজান্তেই ফাঁক ফোকরগুলো রুদ্ধশ্বাসে বন্ধ করতে লাগলাম।

টুকরো টুকরো কাগজগুলো দিয়ে তৈরি করতে লাগলাম কাগজের নৌকা , হয়তো কোনো মহাপুরুষ পাড়ি দেবে দুকূল বন্যায় ভেসে গেলে , বাথরুমের সিঙ্কটি ভরে গেছে পরিপূর্ণ জলে খোলা থাকার ফলে, আমার বয়স তখন নেহাত কম , মা দেখতে পেয়ে তাড়াতাড়ি বন্ধ করে দিয়ে ধমক দিলেন আমাকে , আর নোয়া রাত্রি কে সজোরে ধাক্কা মারলো যাতে তার নৌকা ডুবে যায় অকূল সাগরে।

নীল গভীর সমুদ্রে সুনামি চলছে, বাঁচার আশা নেই কোন আর । ডুবন্ত টায়টনিকের এক কোণায় দাঁড়িয়ে আছি আমি , নির্বাক , স্পন্দ হীন পৃথিবী আমার চারপাশে , আর আমি চলেছি একা সঙ্গী হীন গহন সমুদ্রে। আর বরফের চাঁই গুলো আড়াল করে রাখছে আমাকে ধারালো অস্ত্রের মতো তীক্ষ্ণ তিমির দাঁতগুলো আঘাত থেকে। তবুও বাঁচাতে পারলাম কৈ নোয়াকে ! হয়তো ঈশ্বর জানেন কি পরিনাম তার!

এমনি করেই জীবন্মৃত আমি , সুখের আশায় বুক বেঁধেছি অহর্নিশি , নোয়ার গলায় পড়িয়ে মালা চলেছি আমি একাই নিরুদ্দেশের পথে, রক্ষা তরী নেই কো আমার পাশে, অবশ হয়ে গেছে আমার ডানা , আমার শরীর আমার ভূষণ বরফ দিয়ে ঢাকা, মাগো , আমার মা , আমি বড় ই ক্লান্ত একা ।

  1. WORDS ARE NOT SAFE
🐦

WORDS after words are woven in fine to making an ornament for surrender in love , Might be a peaceful life . Words build a strong Mansion where we live in. Words are source of Power, love and peace. Words can create a long road , which is loyal to us.

It is like a legal deed . We need words in struggle to reach the goal of life.Words are sometimeimmens’ly mystreous like dark tunnels , Never end its journey to destination. We can’t keep words ever ultimately due to lack of power and confidence . So we never allow words to make a Dreamland . In childhood days I dreamt of the entire skies where stars and planets gave me words for sheltering , Its colourful beds wrap up with warm huggings , but it didn’t keep its words to make me vibrant  anymore I hoped .

Words are the voice of Lord if it comes from the core of heart, and from the soul , that’s mantras of the sages , are a kind of sagas which by listening heartily can transform our lives . But it’s very unstable as it buzzles out not alarming . Love words as your siblings , play with them , dance day and night in pain and gain , never tired to make it friend in the rain.

Words are atoms ,They are from ” One “ , And ” One ” derives in many and many more . It takes sometimes a outer surface , a cover like the outer surface of tortoise , It has no deep and sound significance , butif it’sunfoldeda vibrant light turns you dumb after an unwanted shivering like initial jet – jerking you will reach out to the midst othe galaxy,That world is not like Earth , That’s a world of merriment . Neither any useless mess nor any rough and tough game to make you worried or fix .

These are the words for your renunciation . Crack it and become enriched with its charming love .The wordsrun in plains and sky like a bullet or a Rocket with an aggressive mood to the point and if you’re a true pilot, let go on a eternal voyages..

GREENS ARE NOT SAFE

 

0h! Trees! Why are you speaking to each other? ” Greens are not safe ” – they answered. A flock of sheep is coming from the field. Some sparrows came sharp and keep flying over the sky like a trembling aeroplane.

Two squirrels challenging each other crossed the yard of the house quickly and embrassing  the jackfruit tree. A shoal of fishes – hunting Herons sooping down to have fish for their lunch.

Some of them waiting in despair on the bank of the pond, like the idle native senior folks, not having any hunt , and The pigeons are cooing  perhaps for any conspiration. Don’t know for what purose !

The rows of the orange tree gardens are beside the street where oranges are glittering with full of juice heading down to the earth to sacrifice its energy for the mankind , Till not dropped down on the plane , Perhaps they’re waiting for dripping.

The Papaya trees stand there in a same manner. The mango trees still standing at their own place , As if maintaining the silence , unheard of the yellow sounds of Summer.

Indian nightingale, Bau- Katha – Kao playing together And Their  round spotted  decorative rears making a uniform sounds out of its different sounds  ,              And on the trunks of the trees are kept a full plate of black mashrums , Besides , some refugees are making their rooms for living a peaceful life.

We don’t know why some business man whispering each other! And marking a field with their scale and map. Perhaps this green field gives birth to a big mansions in the future.

All the fields will no longer there. So there remains no rooms to roam and play for the native children and the seniors . Save the green please. Please save the greens for future

Bengali Version:

হারিয়ে যেও না সবুজ

একদল চড়ুই পাখি মেহেন্দির ঝোঁপ থেকে উড়ে গেল আকাশে , প্রারম্ভিক যাত্রা কালে কম্পমান আকাশযানের মতো জড়তা নিয়ে – , দুটো কাঠবিড়ালী একে অপরকে ধেয়ে চলে তড়িৎবেগে ওই প্রাচীন কাঁঠাল গাছের বিশালকার গুঁড়িটার দিকে বিদ্যুৎবেগে, সম্ভবত কিছু খাবারের সন্ধানে । মাছ খেকো বকগুলো বিমর্ষ হয়ে অপেক্ষমান বড় পুকুর পাড়ে একই উদ্দেশ্যে , ঠিক যেন অপেক্ষমান গ্রাম্য বুড়োর দল বন্ধুদের সাহচর্য পাওয়ার আশায় । আর কবুতরের দল নিস্তব্ধতার বুকের উপর যেন হাতুড়ি মেরে সজাগ করে দেয় পরিবেশকে ।

পাহাড়ি রাস্তার দুদিকে সারিবদ্ধ কমলা লেবুর গাছগুলো রাশি রাশি কমলা তার পরিপূর্ণ সুগন্ধি সুবাস নিয়ে বৃন্তকে জড়িয়ে ধরে , ঘাড় উঁচিয়ে মাথা নিচু করে ঝুলে রয়েছে তাদের শরীরের যৌবন উদ্ভাস নিয়ে, এখনও বৃন্ত চ্যুত হয়নি তারা , – হয়তো হবে এমন ভাবনায় অপেক্ষমান

পেঁপে গাছগুলো একই রকম ভাবে পরপর দাঁড়িয়ে । মূক নীরবতা পালন করছে আম গাছগুলো কালের সাক্ষী হয়ে । হয়তো কয়েক পুরুষের সাক্ষী এরা । গ্রীষ্মের হলুদ চাদরে ঢাকা আদিগন্ত, বউ – কথা – কও পাখিরা রঙ বদলের খেলায় মেতেছে, লাল টিপ মোড়া রঙ বাহারি লেজের স্পন্দনে হাজার শব্দের সুর মিলিত হয়ে ঐক্য তান রণিত হচ্ছেl

আর গাছের গুঁড়ির উপর এক প্লেট কালো মাশরুম উঁকি দিচ্ছে , যে রাস্তা দিয়ে সবুজ ফড়িংগুলো ভ্রমণে বেড়িয়েছিল তা তাদের পরশে মখমলের মত নরম পেশমী চাদরের রূপ ধারণ করলো , আমি অবাক বিস্ময়ে হতবাক হয়ে গেলাম ‌। এছাড়া ছড়িয়ে ছিল দুর্মর কঠিন শুকনো বিবর্ণ খসে যাওয়া শামুকের আভরণ , যার উপর দাঁড়িয়ে নিচু স্বরে কথা বলছিল কিছু সন্দিগ্ধ মানুষ ।

বস্তুত , আমি বিশ্বাস রাখতেই পারি ওই কাকগুলো কিম্বা চতুর ইঁদুর গুলোর উপর , কেননা লোভী মানুষ মাপজোক করছে সবুজের এ প্রান্ত থেকে ও প্রান্ত ব্লু প্রিন্টের উপর চোখ রেখে ।।

∆∆ I authored 12 books mainly pertaining to research work about literature. Now I am trying to write for the betterment of the trouble affected people . Please read and comment if it’s helpful to you. – S.Rudra     

The “Pepsodent – Man”

His name is Claude Hopkins – an American, famous for his toothpaste”Pepsodent” and became a very rich man for his multi-national businesses. So, he was famous for the name : ” The Pepsodent- man” and it was possible to him for his power of habit.

But how?

It was the early 1900. One day one of his best friends approached him with a new business idea. The friend had discovered an amazing product. He explained, that he was convinced would be a hit. It was toothpaste, a minty, frothy concoction he called ” Pepsodent”.

There were some dicey investors involved and another, it was rumoured, was connected to the mob – but this venture, the friend promised, was going to be huge. If, this is, Hopkins would consent to help design a national promotional campaign.

We came to know from different sources that, Hopkins, at that time, was at the top of a booming industry that had hardly existed a few decades earlier: advertising.

Hopkins was the man who had convinced Americans to buy Schlitz beer by boosting that the company cleaned their bottles ” with live steam”, while neglecting to mention that every other company used the exact same method.

There is another incident, the Pepsodent- man, Hopkins, had succeed to introduce in America. It is Palmolive soap which was used in every household of America by dint of his powerful habits. He had seduced millions of women into purchasing Palmolive soap by proclaiming that Cleopatra had washed with it, despite the sputtering protests of outraged historians.

The Pepsodent – man, with the power of habits, had to introduce so many items in the market and succeeded.

For example, he had made Puffed Wheat famous by saying that it was ” shot from guns ” until the grains puffed to eight times normal size.

Hopkins had turned dozens of previously unknown products – Quaker Oats, Goodyear tires, the Bissell carpet sweeper, Van Camp’s pork and beans – into household names.

And in process, he had made himself so rich that his best-selling autobiography, My life in Advertising, devoted long passages to the difficulties of spending so much money.

∆∆ HOPKINS: HIS POWER OF HABITS

HOPKINS Was best known for a series of rules he coined explaining how to create new habits among consumers. These rules would transform industries and eventually became conventional wisdom among marketers, educational reformers, public health professionals, politicians, and CEOs.

Even today, Hopkins’s rules influence everything from how we buy cleaning supplies to the tools governments use for eradicating the disease. They are fundamental to creating any new routine.

However, when his old friend approached Hopkins about Pepsodent, the ad man expressed only mild interest. It was no secret that the health of Americans’ teeth was in steep decline.

Why such conditions?

As the nation had become wealthier, people had started buying larger amounts of sugary, processed foods. When government started drafting men for World War 1, so many recruits had rotting teeth that officials said poor dental hygiene was a national security risk.

Of course, Hopkins knew that selling toothpaste was financial suicide. He noticed, there was already an army of the door to door salesman hawking dubious tooth powders and panaceas, most of them going broke.

The truth was that hardly anyone bought toothpaste because, despite the nation’s dental problems, hardly anyone brushed their teeth.

Naturally, Hopkins gave his friend’s proposal a bit of thought and then declined. He would stick with soaps and cereals. He said, ” I didn’t see a way to educate the laity in technical tooth-paste theories”- Hopkins explained in his autobiography.

However, his friend was persistent. He didn’t give up his hopes. But again and again continued to appeal to Hopkins. And eventually, as man, Hopkins had considered his friend’s proposal.

He wrote :

” I finally agreed to undertake the campaign if he gave me a six months’ option on a block of stock”.

It would be the wisest financial decision of Hopkins’s life. Within five years of that partnership, Hopkins turned Pepsodent into one of the best known products on earth and, in the process, helped create a tooth-brushing habit that moved across America with startling speed.

Soon, everyone from New York to California and almost all over the country was bragging about their ” Pepsodent smile”.

Gradually, by 1930, Pepsodent sold in China, South Africa, Brazil, Germany, and almost anywhere else. Hopkins could buy ads. A decade after the first Pepsodent campaign, toothbrushing had become a ritual for more than half the American population. Hopkins was the man who had established toothbrushing as a regular habit.

Of course, there was a secret behind this success. Hopkins would later boast, was that he had found a certain kind of cue and reward that fueled a particular habit.

It’s an alchemy so powerful that even today the basic principles are still used by food companies, hospitals, and millions of salesmen around the world.

Eugene Pauly taught us about the habit loop, but it’s Claude Hopkins that showed how new habits can be cultivated and grown.

So what he did?

He had created a craving. And that craving, it turns out, is what makes cues and rewards work. That craving is what powers the habit loop.

However, it is found that approximately 43% of daily behaviours are performed out of habits. New behaviours can become automatic through the process of habit formation.

Swami Vivekananda, the great Indian monk, told :

” Habit is one’s second nature, and habit is one’s first nature too. All that is in your nature is the result of habit, and habit is the result of experience”.

However, Hopkins had tried to incorporate the craving into the public that they could purchase and use the items. And succeed.

To sell Pepsodent, Hopkins required a trigger that would justify the toothpaste’s daily use. He also resolved to advertise this toothpaste as a creator of beauty. To get these ideas , Hopkins had to study a pile of dental textbooks.

Hopkins’s Conception Of The Pepsodent Habit Loop

Hopkins wrote: ” It was dry reading… but in the middle of one book I found a reference to the mucin plaques on teeth, which I afterwards called ‘ the film’. That gave me an appaling idea. I resolved to advertise this toothpaste as a creator of beauty. To deal with that cloudy film.”

Now we will try to understand the feelings of Hopkins about tooth film. In fine, in directing tooth film, Hopkins was ignoring the fact that this same film has always covered people’s teeth and had not seemed to bother anyone.

The film is a naturally occurring membrane that builds up on teeth regardless of what you eat or how often you brush. People had never paid much attention to it, and there was little reason why they should:

For instance,

You can get rid of the film by eating an apple, running your finger over your teeth, brushing, or vigorously swirling liquid around your mouth. Toothpaste didn’t do anything to help remove the film.

Some dental researchers also said that all toothpastes – particularly Pepsodent were worthless. But that didn’t stop Hopkins from exploiting his discovery.

He tried to make a cue that could trigger a habit. Soon, cities were plastered with Pepsodent ads.

One is here: ” Just run your tongue across your teeth,”. ” You’ll feel a film – that is what makes your teeth look ” off color” and invites decay.

Another: ” Note how many pretty teeth are seen everywhere.”

Again another ad : ” Millions are using a new method of teeth cleansing. Why would any woman have dingy film on her teeth? Pepsodent removes the film!”

Let’s see the language of the ads. How brilliant it is! The brilliance of these appeals was that they relied upon a cue – tooth film – that was universal and impossible to ignore .

Hopkins had found a cue that was simple, had existed for ages, and was so easy to trigger that an advertisement could cause people to comply automatically

Moreover, the reward, as Hopkins envisioned it, was even more enticing. So, it’s clear that everyone want to be more beautiful. Who doesn’t want a brighter smile?

Next, it is history. Within three years, the Pepsodent toothpaste went marketing throughout the world. And within decade, it was one of the top – selling goods in the world. Pepsodent remained America’s best – selling toothpaste for three decades.

In American household, only 7%(percent) had a tube of toothpaste in their shelf before Pepsodent came to market.

When Hopkins started campaigning for Pepsodent in America, peoples were not accustomed to purchase any toothpaste. But after a decade, its consumption had jumped to 65%. That time American military had to clean their teeth perfectly. There had no provision to recruit orally defected person in military.

Therefore, Hopkins got the privilege to marketing Pepsodent massively. ” I made for myself a million dollars on Pepsodent.” He wrote after few years when the product was found in every shelf of American household.

Again he described in his autobiography – ” The key to success was that I had learned the right human psychology. That psychology was grounded in two basic rules: First, find a simple and obvious cue. Second, clearly defined the rewards.”

This two rules had acted like magic. He had identified a cue – tooth film and a reward, that’s beautiful teeth, which had persuaded millions to start a daily ritual.

Finally, Hopkins’s ad theory got universal rules into practice in marketing.

Bango – Vango – Bangala – Bangla & Bengal : West BengalEast BengalMaps of West Bengal (India) and East Bengal (Bangladesh)West BengalBangladeshMaps of West Bengal (India) and Bangladesh, showing North Bengal in green and South Bengal in redEast Bengal (Bengali: পূর্ববঙ্গ Purbô Bangla) was the name used during two different periods in the 20th century for a territory that roughly corresponded to the modern state of Bangladesh. Both instances involved a violent partition of Bengal which made one half East Bengal or Bangladesh.Historically, it referred to the fertile Bhati region of the Bengal delta, which corresponds to the modern-day Dhaka Division.North BengalNorth Bengal (Bengali: উত্তরবঙ্গ) is a term used for the north-western part of Bangladesh and northern part of West Bengal. The Bangladesh part includes the Rajshahi Division and Rangpur Division. Generally, it is the area lying west of Jamuna River and north of Padma River and includes the Barind Tract. The West Bengal part denotes the Jalpaiguri Division (Alipurduar, Cooch Behar, Darjeeling, Jalpaiguri, North Dinajpur, South Dinajpur and Malda). The Bihar parts include the Kishanganj district. It also includes parts of Darjeeling Hills. Traditionally, the Hooghly River divides West Bengal into South and North Bengal, divided again into Terai and Dooars regions.South BengalSouth Bengal (Bengali: দক্ষিণবঙ্গ) is a term used for the southwestern part of Bangladesh and the southern part of West Bengal. The Bangladesh part includes the Khulna, Faridpur, and Barisal Divisions. The Bay of Bengal is located at the end of the southern part of Bangladesh. The West Bengal part includes 12 districts in the southern part of West Bengal; Kolkata, Howrah, Hooghly, Burdwan, East Midnapur, West Midnapur, Purulia, Bankura, Birbhum, Nadia, South 24 Parganas and North 24 Parganas.[citation needed]West BengalWest Bengal (Bengali: পশ্চিমবঙ্গ) comprises roughly one-third of the ethno-linguistic region of Bengal. When India gained independence in 1947, Bengal was partitioned along religious lines. The western part went to the Dominion of India (and was named West Bengal).[further explanation needed]Hilly BengalHilly Bengal (Bengali: পার্বত্যবঙ্গ) is a term used for the southeastern parts of Bangladesh and parts of northern Myanmar. The Bangladesh part consists of Rangamati, Khagrachari and Bandarban, while the Myanmar part consists of 14 districts in the Northern part of Rakhine (Arakan/Rohang): Maungdaw, Buthidaung, Kyaukpyu, Ponnagyan, Rathedaung, Sittwe, Pauktaw, Mrauk-U, Minbya, Myabon, Ann, Kyaukpyu, Rambree and Munaung.[citation needed]

INFORMATION ABOUT MY RECENT BLOGGING

Myself, my spouse and daughter

Welcome to my blog. My dear friends, After a small interval , I am in my blog again to inform you about my silence during two or three weeks in this new year. I was very busy in my professional life as well as in my personal life. Now I am free to some extent. I would have been continuing my favourite habit ” blogging” with utmost care and importance.

But not here in this kalpataru.home.blog . From today you please come and check my WordPress. org blogsite “http://www. kalpatarurudra.org

It’s my pleasure if you support me and read my blog as before. My humble Namasker, Love and respect to all my friends.

sushilrudra040@gmail.com

Mob:9547396596/7548049679

SWAMI VIVEKANANDA : THE LIGHT

Purity is Strength

SWAMI VIVEKANANDA THE LIGHT

Swami Vivekananda is regarded as the architect of Modern India . He wanted to reshape his motherland, India and called his countrymen : Come, be men ! come out of your narrow holes and have a look aboard. See how nations are on the march ! Do you love man ? Do you love your country? Thus come, let us struggle for higher and better things , look not back , no , not even if you see the dearest and nearest cry . Look , not back , but forward ! “

In fact , he felt deeply for the poor and for the distressed . He also noticed the miserable condition of the women of India . A Kuli of western country is more educated than our common people. Most of the American women are educated. Having seen it in America, Vivekananda decided to impart women education in India. He has been profoundly grateful to the Western women who came forward to implement his dream. He took this service as a God’s wish. In a letter he expressed this through his vibrant words. He writes:

Be of good cheer and believe that we are selected by the Lord to do great things and we will do them. Hold yourself in readiness, ie. be pure and holy , and love for love’s sake . Love the poor, the miserable, the downtrodden and the Lord will bless you.”

SWAMI VIVEKANANDA’S DREAM     He died at  the age of 39 in 1902 . It’s true that he was then young . If we compare his age with the cricket player Mr. Dhoni who recently retired from the Indian team , former Indian cricket skipper . Dhoni , most probably, has been retired from playing at the age of 39 years old. So his death was very early , but he did a lot for his countrymen within this period . That’s a time when communication , media and modern gadgets were not available. Only a few newspapers were being published as the source of getting information . So we couldn’t able to learn about incidents what used to happen in his time in the world. Despite,  we have come to know about Swamiji’s untiring struggle to fulfill his goals in the West as well as in India. We are now remembering his outstanding activities . But actually we’re lagging behind in progress of our country in all respects . We could not able to attain the dream what he dreamt of for his motherland. 

First of all , Swami Vivekananda wanted to see a vibrant India . During his travel throughout India by walking he noticed the poverty – stricken mass of India. They were ignorant people, the women whose were exploited by the priest and the heads of the community. He looked into this miserable condition of the society , prejudices, fanatism and corruption. Swamiji’s life is connected with his motherland. So his untiring effort was to remove all these barriers drawbacks of India. He wanted to transform this situation with the aid of spiritual ideals of Ancient India. His struggle was to awaken the ignorant and prejudice – affected  people of the society and to be freed from this situation.  That time our people have lost their self respect and inherent power. To awaken self respect and self – power as well as self – confidence he had a plan . He wanted to  make a new India where no man is being unfed and untaught. He emphasized in spreading the true education where the ancient Indian education  and western science and technology oriented curriculum will be imparted to the students. But we couldn’t implement his dream in our education curriculum. Our education neither gives us a suitable job nor we learn to be a honest man. It’s needed to be amalgamation both of the two – Indian spiritual and moral and character building education along with the western science and technology oriented curriculum. Then we could have a total education. Without science and technology we can’t survive and not be able to progress, without spiritual and physical education we can’t be enlightened


Secondly, in this connection we remember Swamiji’s famous saying, ” Man – making is my motto . ” To him , True education and true religion is the same. He thus expressed his thoughtful opinion about it. He told in this respect that ” Education is the manifestation of the perfection already in man” and again he said about religion that Religion is the manifestation of the innerself already in man. In fact , ultimate goal of the life is same which we can get from education and at the same time from religion. Education can help us to regain our self power, and self – confidence. Still it’s very very important criteria to make us a perfect man. 

Fourthly, Our political party leaders, administrators , even judiciary, the BSF, the Doctors , the teachers are not working according to Swamiji’s teaching. Everywhere is corruption . Police is always heading down to the political party , mainly ruling party. Leaders are running towards powers and honour. They’re mostly opportunists . From big to small , are connected with the scams. Procastination is in judiciary and that’s why they’re not properly punished , or judgement is delayed . Farmers and labourers are being deprived compelled to suiside. Some dishonest Fode are also responsible for that . Swami Vivekananda didn’t want this circumstances . Pure commodities are not available in the market . Doctors are not sympathetic to the patients . They have lost their ethics . Swami ji said: Service to man is service to God. It’s not found in our society. We have given the name of the college, school, hospitals or locality of any place by the name of Swami Vivekananda , but it’s not sufficient to give him respect . We should have to follow his path . We must have to implement his dream .

Thirdly,  Swami Vivekananda noticed the society of other countries and experienced a lot about it. One of his letter to Shankarlal he writes : ” We must see how the engine of the society works in other countries and keep free and open communication with what is going on in the mind of other nations , if we really want to be a nation again.” He noticed during his travel to West in Ship the life and activities of the people of some other countries. China is expert in trades and businesses. He wrote: ” All labour, all trade seemed to be in their hands. Comparetively, his country , India was to some extent lagging behind in this respect . That’s why, he repeatedly told young generation to be engaged in business. Indian government at present is inspiring to the new generation to take initiative in business and trade . MSME is now a central government program for which Bank loan is to be given to the projects. But I think it has gone futile because of Bank’s procastination and goodwill . So Government agency should look after the matter and remove all these barriers so that unemployment problem can be solved . Unemployment is a tremendous problem of our country. It’s the burning need of the time . So , being sympathised , government and other NGOs should come forward to solve this challenge . Every man should be given food and lodging . Government is trying to meet up it through housing project , NGOs are trying to provide foods and clothing. But that’s not sufficient

Swami Vivekananda was a Sanyasin but his spirit was like a soldier. His renunciation was to service the mankind. He expressed his thoughts in a lecture:

“The longest night seems to be passing away, the sorest trouble seems to be coming to an end at last, the seeming corpse appears to be awaking and a voice is coming to us — away back where history and even tradition fails to peep into the gloom of the past, coming down from there, reflected as it were from peak to peak of the infinite Himalaya of knowledge, and of love, and of work, India, this motherland of ours — a voice is coming unto us, gentle, firm, and yet unmistakable in its utterances, and is gaining volume as days pass by, and behold, the sleeper is awakening! Like a breeze from the Himalayas, it is bringing life into the almost dead bones and muscles, the lethargy is passing away, and only the blind cannot see, or the perverted will not see, that she is awakening, this motherland of ours, from her deep long sleep. None can desist her anymore; never is she going to sleep anymore; no outward powers can hold her back any more; for the infinite giant is rising to her feet.” These words from Swamiji were like a thunder amidst the prevailing obscurity on this part of the globe and incidentally these were spoken on 25th January, 1897, just a couple of days after the Netaji was born.

We are going to celebrate 125 years birthday of another great son of India on 23 January who was an ardent devotee of Swami Vivekananda. Netaji Subhash followed his path to get free from British rule and upkeeping our country and sacrificed his life , giving up all material aspirations.

Fourthly, Swami Vivekananda preached universal religion throughout the world . He told us not to underrate any other sects, creeds or religious beliefs , but to respect every religion , as the truth is same in every religion. Holiness, purity , kindness and generosity are not the property of any single religion. In this connection, we can excerpt from the lecture of former president of America, Barack Obama . He expressed his admiration here :

” Instead of succumbing to division, you have shown that the strength of India – the very idea of India – is its essence of all colours , castes and creeds . It’s the diversity represented in this chamber today. It’s the richness of faiths celebrated by a visitor to my hometown of Chicago more than a century ago – the renowned Swami Vivekananda. He said that , ” holiness, purity and charity are not the exclusive possessions of any church in the world, and that every system has produced men and women of the most exalted character.”

Subhash Chandra Bose considered Vivekananda as his spiritual Guru . He called Vivekananda a ” full blooded masculine personality – and a fighter to the core of being .” I think His call to the nation will not be futile . The light he ignited shall never stop to spread out in the society . Today his birthday , we must take outh that we shall try our best to follow his path and to implement his desires and dreams which are still not fulfilled .















































































































SWAMI VIVEKANANDA : THE LIGHTSwami ji influenced so many people of East and West . Common man to aristocrate, all the people took shelter on his sympathetic lap . In India , he is regarded as a super genius , a godly man . He has inspired massively to the freedom fighters who sacrificed their lives for the independence of the country . Vivekananda tought them to love and respect India as Mother. First of all , I am to write about his patriotic heart. He is the only one who has tried his best efforts to change the weak minds into a strong one . He told : Weakness is death and strength is life. Now you only worship of the God who is in distress, your motherland. Keep aside rest God and Goddesses.  Secondly, Swami Vivekananda’s life is deeply concerned with his motherland, India. 

DREAMS IN LIFE

https://kalpataru.home.blog/2021/01/09/dreams-in-life/

NOW MEDIA IS LIFE

The important source of communication/image : media is life- kalpatarurudra.org/jpg.
Image:Now Media is life- kalpatarurudra.org/jpg.

The Media is the number one device of battling against all the odds and drawbacks of the society as well as the whole universe. Without the media of communication, we can’t live a moment in the modern world. Ao, we can say that now the media is life. Today, I will furnish in my blog a poem related to media.

NOW THE MEDIA IS LIFE

Sushil Rudra

The name of the poem is ” Now Media Is Life “.

It’s media, a very vibrant but spontaneous device of present era . It is our basic needs with food and lodging ,and freedom of speech and voting . After changing so many eras we are now in the era of media, passing away Paul , Sen , Gupta, Mughol, British and so on.

Now media is life which ruling us . Now it is the era of media. All is controlled by media. It instructs us, advice us and help us what to do or not , in each and every moment,in dream , and in struggle .

Who would be awarded , Who would be rebuked , Who would be regarded , all are furnished by media

The very first page of newspaper on Independence Day, when we open and look at the headline in ten column banner- The feet of whom would you visit ? Is it of Netaji or Mahatma Gandhi, not they’re ! but a rapist murderer who has been convicted and hanged . It’s also defined by the alerted almighty media.

Now media is life. Media is like a metal detector, seeking for a silent and secret atom to discharge and defused, it settles down whether the case is of suicide or murder, the sinners are the politicians, a few dacoits, murderers are patriots, – everything, every moment is being defined and confirmed by the hands and pen of media.

In Sunami or earthquake how would you proceed to propaganda , how would you shouting at arranging michil and gatherings , that are also programmed & organised by the media . They teach you seriously.

As soon as the chun or lime drops down from the bettle , media will shout to you, If there is missing in tune or music, media will threat you , if rice is not produced from paddy , media then and there will expose it by their machines and skilled tune.

In modern age , media is God , Supreme consciousness. The leaders are running towards them to satisfy and to sit on the crown , the singers, the stars , the writers, the researchers are always trying to be favoured of them for getting success, to be awarded the Bharatratna or Padma awards. Media , You are superb , you are God !

INDIA NEVER DIE

DREAMS IN LIFE

MyShoutNwrite Blog

I am Dr. Sushil Rudra from Durgapur West Bengal, India . This blog is for the people of India , its culture, literature , and the religious beliefs etc . I’m to blog is for shouting for the demands of the underprivileged society and the people whose are deprived by the ruling government. And also to write for their demands as well as solving the problems.

Life And Dreams In Poetry

My Dream’s Bird is absolutely my own
 We can’t live in this world without dreams
   From childhood to gray days
   Dreams come and dreams go 
Sometimes it’s daydream, sometime nightmare with tremendous shocking , yet I play with these unrealistic games,
Never getting any fruitful solution
Running into the darkened mist .

Let fly in the sky your dreaming bird 
Don’t captivate your small desires in your secret chamber, don’t afraid of walking through the dark forest or deep sea ,
Or climbing at peak of high mountain
Always be firm and steady in your journey
Whatever the consequence it’s , So don’t stop to enjoy dreams as life is too much uncertain why do you not enjoy it.

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Kalpatoru Sri RamakrishnaI am Dr.Sushil Rudra from West Bengal, India love to write about health and wellness, yoga ,literature. I’,m also a college teacher and have been working more than 37 years .I have written some books. My favorite subjects are Swami Vivekananda and Rabindranath Tagore. I love song and travelling.View my complete profilePowered by Blogger.

LET THE WORLD GROWS EVERYDAY

Dr. Sushil Rudra

I’m not a Poet or author , but like to write in my leisure time. Perhaps I write for my personal interest as I have been doing a job where regular activities are to discuss literature and linguistic with the students as well as teaching professionals. I authored 12 books mainly pertaining to research work about literature. Now I am trying to write for the betterment of the trouble affected people . Please read and comment if it’s helpful to you. – S. Rudra

UNIVERSE

I desire to live in this world, it’s my sweet home. Never I want this world to be a very small like seed or a fruit Amloki . I want a world which would spread Certainly I would get found my world. Oh my world, please extent yourself, expand unto Brahmah and the whole Universe , spread up to endless sky or the entire spaces, near and far . Let My world be eternal, endless and beyond geographical , World ! Oh my dear World, don’t be contracted, nor narrow hearted , and me, rather being small and more smaller would wrap you and hug you with utmost care.

Journey Never stop

You become big and I stay small like your obedient child , only for looking into your magistry I would be very soft like a bunch of silk very soft and formless , if I get a little alert , being rolled up like a Murshidabad silk ,try to enter into the circle of the ring with a gentle coursey .

The World Is Very Big , It Can Not Be Small like Pond . It’s so old that never been lost.

OH , MY COMPANION , COME  : DR. SUSHIL RUDRA

Oh my companion of joy and sorrow , the wind is blowing in my life , Let come to me for traveling another world where there’s no pain and suffering, no betraying , no unemployment , and no corruption like here .

Space

The wind is blowing, the wind of outing for any beautiful places with my friends – tell to the trees, let come to outing with me. Let talk to the path that I might  return at late night , don’t wait for me , but keep shutting off the door.

You can sing a song for your  remote friends , but that song will be mingled with the drops of the dews in the space . You are to be carried out lots of fairy  tales , – but whom do you tell it ? Whose are your listeners? Before lying down on the bed the people are being absorbed in deep sleep ; beasts and birds are also in out of consciousness, probably they’re in their nest resting to gain the energies for the next expedition.                                                                Even the moon 🌙 and the 🌟 stars are not in awakened state. Thus we have wasted a massive times throughout our life. Oh  companion of sorrow and delight of my LifeLet’s go to another world of merriment where the moon and stars are always ready to welcome us.

Nature is our grand source of shelter .
Let’s go another world

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Thank you.

Stay healthy and prosperous.